A Guide to Diverse Videography Services
Businesses can leverage videography services to create a variety of videos to meet their marketing, communication, and promotional needs. We’ve compiled a list of some of the different types of videography services and videos that businesses commonly produce:
- Promotional Videos:
- Highlight products or services – example: JCU IERC Promo Waratah Debt Capital
- Showcase brand identity and values.
- Corporate Videos:
- Company overviews. Example: PVW Partners
- Employee training videos.
- Internal communication videos.
- Testimonials and Case Study Videos:
- Customer testimonials. Example: Waratah Debt Capital Lakeshore Farm Testimonial for PVW Partners
- Success stories and case studies. Example: Check UP Access for All – Synergy Health
- Training and Educational Videos:
- Employee training programs.
- Educational content for customers. Example: I DIG Discovery
- Event Coverage:
- Capture and highlight company events – example: World Science Festival Queensland & JCU IERC Indigenous Student Awards Night
- Document conferences, seminars, or trade shows
- Interviews:
- Employee interviews.
- Expert interviews related to industry trends.
- Social Media Videos:
- Short, engaging videos for platforms like Instagram, TikTok, or Facebook. Example: Queensland Tropics Research Team – Maddy
- Highlight behind-the-scenes content or company culture.
- Live Streaming:
- Live broadcast of events, Q&A sessions, or product launches.
- Interact with the audience in real-time.
- Virtual Tours:
- Showcase physical spaces, such as offices or facilities.
- Real estate virtual tours.
- Documentaries:
- Tell the story of the company’s history or a specific project. – Example: Dinosaurs Unearthed Curator Documentary & Julie Vanloo
- Feature the journey of a product from concept to market.
- Commercials and Advertisements:
- TV or online commercials to promote products or services. Example – QLD Plastic Surgery W.Titley & Co 30s TVC, Museum of Underwater Art 30s TVC Townsville Hospital Recruitment
- Brand Stories:
- Narratives that communicate the brand’s values, mission, and vision. Example: MMG Dugald River Electrotek, Promotion Products, PVW Partners
- How-to Videos:
- Step-by-step guides on using products or services.
- DIY content related to the industry.
- Behind-the-Scenes Videos:
- Showcasing the making of products. Example: Dinosaurs Unearthed Curator BTS
- Providing a glimpse into the company culture. Example: PVW Partners
Each type of video serves a specific purpose, and businesses can choose the ones that align with their goals, target audience, and overall marketing strategy.
At Hello Blue Productions we love helping business grow their success through the visual medium of video. Our expertise lies in crafting compelling Brand Stories, Documentaries, Corporate Videos, Promotional Videos, and Television Commercials, although we offer a range of video products.
