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Creating Product or Service Videos


Creating product or service videos is a powerful way to engage your audience and promote your business or brand effectively. Here are some tips to help you produce compelling videos:

1. Know Your Audience:

    • Understand your target audience’s preferences, needs, and interests.
    • Tailor your video content to resonate with your audience, addressing their pain points or desires.

This is where your marketing team (if you have one) come in. If you don’t have a marketing team, then engaging a marketing agency or professional can really help your business grow. We’ve worked closely with Julie from Creative Concepts PR and can highly recommend her.

2. Clear Message:

    • Clearly communicate the value proposition of your product or service.
    • Keep the message concise and focused on key benefits.

3. Professional Quality:

    • Invest in good-quality equipment, such as a high-resolution camera and microphone.
    • Use proper lighting to enhance the visual appeal of your videos.

This is where we come in, we can take care of your professional production needs.

4. Scripting:

    • Plan your video content with a well-written script.
    • Highlight key features and benefits of your product or service.
    • Ensure a logical flow to keep viewers engaged.

Keep in mind, scripting is not always required, but it’s a good idea to write down some key points that you can talk to. This will help keep your videos clear and concise.

5. Visual Appeal:

    • Incorporate visually appealing elements, such as graphics, animations, and high-quality images.
    • Showcase your product or service from various angles to give viewers a comprehensive view.

Our post-production team we’ll take care of the heavy lifting here. But it’s important to remember that these visual elements are important to capture so make sure you allow time to capture these elements in the production phase of your video.

6. Engaging Narration:

    • If applicable, use a professional narrator or an engaging voiceover to convey your message effectively.
    • Ensure the narration complements the visuals and maintains a good pace.

We can help you with this. We have a range of professional voice artists we work with and can help you find the perfect fit for your video.

7. Music and Sound Effects:

    • Use background music to enhance the emotional impact of your video.
    • Include sound effects judiciously to emphasise key points.

If you’ve engaged a production house (like us) then they’ll take care of this for you in the post production phase of your video/project.

8. Call to Action (CTA):

    • Clearly state the next steps you want viewers to take, whether it’s making a purchase, subscribing, or visiting your website.
    • Make the CTA compelling and time-sensitive if possible.

9. Social Media Optimisation:

    • Customise videos for different social media platforms, considering the platform’s video specifications and audience behaviour.
    • Create teaser clips to generate interest and direct traffic to the full video.

10. Feedback and Iteration:

    • Collect feedback from your audience or stakeholders before finalising your video.
    • Be open to making improvements based on feedback and analytics.

11. Consistent Branding:

    • Ensure your video aligns with your brand identity, using consistent colours, logos, and messaging.
    • Reinforce brand values throughout the video.

12. Optimise for Mobile:

    • Many viewers watch videos on mobile devices, so ensure your videos are mobile-friendly and have subtitles for accessibility.

13. SEO Optimization:

    • Optimise video titles, descriptions, and tags for search engines to improve discoverability.

Remember, the key is to create videos that not only showcase your product or service but also resonate with your audience emotionally. Keep refining your approach based on performance metrics and audience feedback.