COMMERCIAL VIDEO PRODUCTION
TV Commercials • Online Ad Campaigns • Promotional Videos
There’s a lot that goes into producing a television commercial or promotional video for your business. Regardless of how it all comes together at the end of the day, it needs to effectively connect with your audience in a way that inspires them to take action. From pre-production scripting, storyboarding, talent ID, location scouting, to production and post production work, we’re here to help.
We’re all about building authentic stories through the power video production, ensuring your message resonates in a genuine way.
We’re here to help you share your message with the people who need to hear it. Because your story matters, and we’re here to make sure it’s heard.
We’d love to meet and discuss your ideas further, feel free to reach out for a complimentary meeting. Coffee is optional, although recommended!
THE PROCESS
Pre-Production Phase
Here’s where the magic starts – planning, scripting, and assembling the building blocks. Making sure we have the right permits, permissions and logistics. Think of it as architectural drafting before construction – meticulous and purposeful, ensuring every detail aligns for a seamless execution.
Production Phase
Next, the fun bit – filming! Depending on the size of the job there will be 1 or more camera operators on the day (our version of a DoP – Director of Photography). Sometimes you’ll have a sound or lighting specialist (aka Sound Engineer or Gaffer) there too. Everyone there will have a specific job to do to ensure everything runs as smoothly as possible.
Post Production Phase
Editing (otherwise called: post-production). Is a multi-layered process. This is where the real storytelling begins. We’re weaving together the scenes, smoothing out the edges. While a lot of post production time can be saved in the pre-production phase with good planning, there’s still a lot of work that needs to come together in this final part of the project.
Commercial video production isn’t just about moving images; it’s about crafting a narrative that resonates. A well-produced video tells your brand story in a dynamic, engaging way, leaving a lasting impression on your audience. It’s the difference between a casual introduction and a memorable handshake.
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